Practice overview
One operating system. Five ways into the work.
We work where catalogue decisions, product economics, advertising and operating cadence meet. The entry point depends on what is constraining the business.
Catalogue & listing architecture
Listings, variants and taxonomy designed as a structure rather than accumulated as a history.
02Product research & sourcing
Which products to carry, from whom, at what landed cost, and what that does to contribution margin.
03Advertising & portfolio strategy
Bid and budget strategy at portfolio level, against the catalogue structure rather than despite it.
04Managed account operations
A defined operating cadence, with reporting that drives decisions instead of describing the past.
05Advisory
A clear decision, a written rationale and a practical sequence when you need senior judgement rather than another retainer.
Working boundary
We fix operations, not appearances.
The work is practical and documented. It is not a campaign of cosmetic activity around an operating problem, and it does not begin with a retainer.
First
Find the constraint
The diagnostic separates symptoms from the structure producing them.
Then
Define the work
Activities, outputs, owners and boundaries are written before delivery begins.
Finally
Leave a system
The client keeps the maps, decisions and operating method.
Begin with evidence
Start with the diagnostic.
Two weeks, fixed fee. You keep the findings whether or not the work continues.