A compact operating practice in Pico Rivera.

Mher comes from an economics background and built his understanding of e-commerce by running his own businesses across multiple sales channels. That hands-on experience shaped Phoenix: strong commercial judgement, disciplined execution, and a clear understanding of how products are positioned, marketed and sold.

Tigran brings the perspective of a company builder. Based in London, he has founded, funded and operated businesses, combining deep technology experience with the commercial discipline required to make technology companies work. At Phoenix, he focuses on structure, operations and building a firm that delivers consistently.